In addition to the physical channel, the make-up of Europe and the United States digital marketing red coup to win the heart of the beautiful women who on the network?
The beauty of the human instinct cosmetics market trend of more and more extended at both ends of the age. Market, the amount of amplification natural Needless to say, in the channel, not only the traditional department store or drug pathway big seller, and even now ramming digital marketing, has also become one of the main force of the make-up sales. Especially those who tend to younger, simple to use, the price level of the product. Due to the nature of the Internet media, it is easy to appeal to younger, Internet Marketing caizhuangpin usually have eye-catching visual effects, and can not carry too much information, so that it can attract users attention.
The digital trade show grab sales
Cosmetics industry's luxury brand Dior (Christian Dior) one of the most successful stores in France, not in Paris's Champs Elysees but www.dior.com. " Dior France online store opened half a year later, and quickly became the dark horse of the results on the French market. The charm of this virtual store is: Customers can easily browse Dior recommended top ten products, and stay at home themselves included in the waiting list of a hot commodity. Dior the CEO Tuledanuo (Sidney Toledano) pointed out that the French online store "has and generally independent outlets scale equivalent and has the potential to develop into retail outlets and flagship store are equally important. Dior online store in the UK and Germany, but also rapidly following the French post on-line.