Internet instant and rapid characteristics, so that advertisers through computers, mobile phones to quickly access to the target groups. Audio and text pages, more creative more diverse. When consumers use the Internet ratio is increasing, the marketing people absolutely can not miss this one! Let's take a look at which classic case in 2009?
[Creative Case (a)] the Intel future of newspaper
Technology becomes more sophisticated, what would be the future of humanity lives? Intel for McCann to help come up with "the next one" and "Future News" was born. Time in 2040, to allow users to imagine the life of consumers in 2040 appearance. Users can be on their own in the future of newspaper design life, entertainment, technology, and other spaces, just answer a few simple and commonplace, the answer can be turned into an interesting article, users can become their own reporters and editors of the newspaper placed also on some small bit interactive game to increase the activity interesting.
The Intel "Future News" fresh and interesting content also includes McCann made seven films in the future on the wives Summer Love Song "," Liangxiaowucai love can not see the light "," ultra-thin early good people looked uncomfortable experience "sensationalist headline, caused consumers through viewing, a better understanding of the Intel the driver of new technology in the future.
The the Intel network activity in the first wave of publicity that is to create 230,000 7,604 people visit activities Home the future reported 120,000 1,079 ornamental trips, took 150,000 7,768 clicks 10th network in 2009 Golden Finger Prize affirmation of the Year Awards.
[The Creative Case (b)] Shu taste party, thinking "party firms joy
Popular in Europe a century of light bubbles drinks "Shu taste thinking" (Schweppes) 2009 June 11 Ri in Taiwan listed, this bottle designed for adults and the deployment of the carbonated light bubble drinks "Shu taste thinking", hit more than 30-year-old consumer populations, particular the taste, it is suitable for adults partying drink. Two-way public relations planning firm websites the "Shu taste thinking" party, invite friends sign up, as long as the party is held reason enough attractive, two-way help free of charge to help them do a lively party!
Theme chosen party firm the later Shu taste thinking (Schweppes), the Great Barrier Reef island main candidates Wang Xiuyu (Clare) "30 Zhuang the tour farewell lying"! In fact, the driving force behind this party is not Wang Xiuyu himself, but quietly support her blogger Ai Kaixi. Wang Xiuyu briefly to return to Taiwan, they to thinking "Shu taste party firm website PO Wen Wang Xiuyu held a small returnees welcome party was Ai Kaixi know, I did not think that there be a response from the majority of users, successfully get this open party opportunities.
Two-way public relations general manager of retractable-banner-stands.com by One Group analyze the most successful of the entire case, in addition to find a prime topic of another key is initiated bloggers Ai Kaixi million people voted. Party members, almost all rely on the power of the network series come the promotional benefits continued to spread out.
[The Creative Case (c)] Lotte Koala biscuits on the network over the 25-year-old birthday
The well-known Japanese Lotte Koala biscuits utilize Windows Live overall platform edge network activity, launched the "Lotte Koala's March 25 birthday, the entire network budget be devoted to the integration of Microsoft's digital advertising media platforms, strengthen brand impression. More first the Taiwan brand into interactive games, instant messaging, integrated communication concept to create a dazzling marketing effectiveness, activities on-line a week to hit a million or more, the overall activities have aroused a good response both in blogs and micro-blogs, successfully deliver the brand message and lengthen the subsequent echo effect. Lotte Koala biscuits significant rise in sales in the major pathway.
Crazy AD, the Creative Case (d) Use the black pine camellia green tea super suction "eye"
Based beverage new listing marketing publicity, so overall advertising strategy to create "suction the eye force" and to expand the contact surface of the target consumer group, beyond the customer's original sales forecast.
"Double Star advertising field the BLD Digital Marketing in charge of planning at the beginning, to catch the target consumer group of potential products, the flow breadth YAHOO Home and Wretch the" Diamond chameleon Home field for animation performance continuation TVCF creative and cleverly placed in the news agenda, executed only 4-6 weeks, effectively improve the visibility of the campaign website, also greatly enhance product visibility and sales.
The Creative Case (e)] Glenfiddich users encounter on the website
(Glenfiddich) whiskey, Glenfiddich use tvc TV commercials passing day is a heart encounter an end of the year into enduring love "beautiful copywriting, stressed the importance of whiskey Year. The same concept, McCann to Taiwan consumers a better understanding of the brand's core message, then activities through the Internet, magazines cooperation the ICRT and engraved (INK) to seek more attractive "day ... year ... creation caused by the enthusiastic response of consumers. Even through the printed engraved invitation-known writer Liu Ke-hsiang, Luo the Israeli creation celebrity "day / year", so the activity is more a topic of conversation.
Another wave in response to product a new packaging McCann will "knife off two old eyes" as the theme, and build a campaign website, so that consumers can use to shave the way, the old bottle Scratch will be able to gradually see the a new bottled appearance, enhance consumers' impression of the brand's new packaging. Interactive, is the biggest advantage of digital marketing to take full advantage of better help consumers memory. Several waves of activity down into the list of potential consumers of more than thirteen thousand Glenfiddich also successfully help sales, every year, more than double-digit growth. Glenfiddich 18 Year product sales in Taiwan global champion of Glenfiddich, won the United States and Japan and other markets.