In the Red Sea in an Internet shopping, how to play their own name? See the PayEasy how to seize the customer's mental fortitude and sell to make a success with sales?
In the channel marketing brains lectures combat classes, invited to PayEasy project assistant manager single Corning lecturer invited to share PayEasy virtual path opportunities ", from virtual to physical channel integration of business strategy and marketing tactics: http://retractable-banner-stands.com/
Single-Corning first quoted the statistics of the Institute for Information Industry, Taiwan's online shopping market in overall turnover in 2009 exceeded 300 billion yuan, more than 30% year-on-year growth rate for four consecutive years, online shopping market in the future growth potential should not be underestimated.
Internet shopping is still facing several challenges, such as the consumers over the age of 45, the low proportion of online shopping. Single-Corning mentioned the InsightXplorer market research, in groups of 25-34 years, nearly 50% of the proportion of the online shopping experience; However, in the population over the age of 45, the ratio plunged to online shopping 10% to 15%, consumer groups and ages, the consumption ability, but the physical channel was still the main shopping. Therefore, to attract these consumers shop online, is bound to be towards the integrated development of virtual and physical paths.
In addition, online shopping B2C (business to consumer) part, according to the statistics of the Institute for Information Industry, the proportion of total retail, up from 1.9% in 2005 to 4.7% in 2009. But compared with the physical channel turnover virtual path turnover, in the proportion of the overall retail still be considered small.
No physical channel PayEasy, the through cross-industry alliance development of the integration of the actual situation. Like the the employees welfare net to join PayEasy ", you can get a" PayEasy special discount card and more than a total of more than 10,000 merchant outlets in the province (food / clothing / live / line / sterile / music store ... etc.) to produce the cards, can enjoy specific promotions.
Single-Corning, July 2009, PayEasy first time held closed for Sale "online shopping activities. Before the event, PayEasy all Member transaction amount and frequency, from the more than 300 million members to find the website VIP member, and send text messages and e-mail notification prior to VIP members. At certain times of day of the event, VIP members only shopping, while enjoying a high proportion of shopping gold feedback. Activities within six hours to break a turnover of 20 million, an average of 0.6 seconds there is an order, weekdays at the same time five times the performance of the segment. Also refreshed the highest since PayEasy open station. The activity seeks not only to consolidate the loyalty of the VIP members givers, but also a member to experience like department stores closed for sale will allow consumers to feel the physical channel the fun of shopping on the Internet.
Differences and segmentation, to avoid brand price competition between the different pathways through the merchandise mix, brand names and activities like Funaicare, in addition to trafficking large portfolio of commodities in the TV shopping network sales slip products. Or, the functional demands or similar brand only do in a particular pathway sold, in order to avoid the problem of parity between the distributors.
Finally, the single-Corning also remind Talk live each brand manager: "To avoid price competition between the path, in order to extend the life cycle of the product." In the talks process, the students have good interaction with the instructor, from single-Corning Share learned PayEasy Although there is no physical channel, but through the actual situation of the path of integration, you can create more effective, so that students who are benefited, and look forward to the next more exciting lectures Share.
Brains lectures attach importance to the cultivation of talents, and regularly organizes advertising planning, media planning, public relations practices, media business, event planning, Retractable Banner Stand promotion, AE, copywriting, marketing strategy, digital marketing seminars a year to open approximately 120 Professional Practice Course. August lecture courses the advertising creative auditorium Aug. 21 (f), welcomed the participation of people from all walks of life who wish to learn from the advertising creative.