Real-time interactive audio and video features rich multimedia (Rich Media), a popular new model is the global Internet advertising. But how to evaluate the effectiveness analysis and making it clear and easy to understand? To listen eyeblaster Internet advertising application platform how to say?
Digital media in 2010 continued to rise in demand, Internet marketing is still advertising the main favorites, intention to use more than 5 percent, according to the Institute for Information Industry "2009 business owners advertising needs survey" mobile advertising The growth rate is as high as 14.3%.
Click-through rate is getting lower and lower rich multimedia era
Internet advertising as the bandwidth, and Internet users tired of the traditional retractable banner image file, agencies and advertisers are craving a more effective Internet advertising model. When traditional banner ad click-through rate (CTR) fell sharply to 0.04% types of Internet advertising is facing changes to non-trend, but a necessary change.
Real-time interactive audio-visual and other multimedia-rich (Rich Media), is the extensive use of the global Internet advertising new mode. However, the new model is a new technology with the most Internet advertising agencies headache creative subject to the limit on the number of kb the report output finishing cumbersome and lengthy.
MediaMindTM simplify network advertising new weapon
"Things are harder than they should be." (Things that should not have been so laborious) Dean Donaldson, Eyeblaster digital experience director of Donaldson said so.
In fact, eyeblaster already developed powerful solutions MediaMindTM, and in the global hit numerous successful Internet advertising and marketing case.
Headquartered in New York, with offices in 36 major cities around the world, to enter the decade of the Internet advertising market eyeblaster is the only MRC) certification, the U.S. Interactive Advertising Bureau (Interactive Advertising Bureau, IAB) via the Media Rating Council (Media Rating Council; finds that the quality of online advertising services, audio-visual, multimedia-rich areas, and specializes in the analysis of online reports ad delivery agents.
The concept of MediaMindTM, simplify workflow advertising agency but not replaced. eyeblaster spent millions of dollars, spent three years with hundreds of global advertising agencies to discuss, research and development of ad delivery and reporting system platform.
Has not the size and bandwidth constraints, the WEB with the mobile cross-platform and cross-border system, not only to convey a rich message, the creative team was able to give full play to the pass the wonderful advertising through MediaMindTM integration platform, and the subsequent report output and effect monitoring operation more simple integration tools, and Internet advertising media and advertising agents can save time and manpower. Help the international brand synchronized real-time communication message.
The Figure / accurate and rapid online statements, so eyeblaster able to provide better network services
Precise statements of the budget spent on knife-edge
Donaldson bluntly, if the click rate measurement is still retractable banner advertising effectiveness, it is a waste of budget.
Business owners in the United Kingdom and other European countries, is increasingly doubtful for the click-through rate, they care about the consumer's actual purchase rate, rich multimedia has long been widely used. "Consumers are willing to spend the time to understand the brand, as long as we provide compelling content." Donaldson said, in many parts of the Internet advertising already begun to change under cognitive.
Click the times have passed, eyeblaster interactive new definition as follows: precision mastered consumers interact with the ad time, and not just open the window to do meaningless exposure, and this may be MediaMindTM statements provided by the residence time (DWELL TIME) a for a good overview.
Marketers study published by the fighting, a waste of time to integrate the survey data, customers take the time to understand the definition of the data, eyeblaster Another powerful feature is a simple way to get all the data.
Totally Integrated multiplier
The smooth streaming ad delivery, from media buying to modify Creative, reduce the pain of the media agents. For example, the system platform AdSnaps automatically search advertising, screen captures and directly saved as a PPT file, agents do not need to waste time repeatedly do the copy and paste action.
In addition, the dynamic data analysis, from the system Campaign Monitor function can real-time monitoring and adjustment of all advertising performance, so marketers do not need to spend more time proofreading data, keep track of network user behavior while better for the consumer behavior observed, there is more time to understand and is committed to the development of brand and advertising.
Open workflow integration platform is to make the advertising agency without operating system and nerve-racking, integrated technology-based Open API to download from on the draft report, all operations can be easy to get, and even copy paste on sub into EXCEL statements do not need to, simply press the report output button, immediately report data can get tidied.
In 2008, eyeblaster in 45 countries around the world, for the 2700 Internet advertising and media agency services, its excellent and powerful technology platform, covering rich multimedia, video streaming, online search and mobile phone, more than 7,000 Internet brand activities. The partners include Adobe Systems, MSN, NDS, Nielsen Online, Nokia and other world-renowned manufacturers and brands.
Rich multimedia advertising vision can be expected
Rich Media into new areas, foreign uncommon success stories using rich multimedia, veteran British chocolate Cadbury Wispa, use the Internet to enrich multimedia plus social networking sites and start anew, do not buy TV ads, with 802,000 fans in FACEBOOK short time for the brand setting a huge benefit and market sales performance. Harry Potter and the Coca-Cola also adopted eyeblaster integration platform system for network marketing.
Integration platform system several award-winning foreign eyeblaster deep praise by the customers in Taiwan, in addition to by the partners MSN affirmed, the Yahoo! ad operations director of Chen Huaifang said rich multimedia is the future direction of Yahoo are also committed to provide customers the development of this field, complete and powerful platform for eyeblaster very stunning, believe that this set of quality system can create a win-win situation. Chen Guangming, eyeblaster Taiwan general manager, said that Taiwan's Internet advertising was about to step into the rich field of multimedia, excellent creative and high-quality tools, absolutely brand to create a dazzling achievements.