How UNO promote its new hair styling product with digital retractable banner

Love the young consumers who use styling products, not just like the hair on Funny banner ad viewing behavior is also very elusive. Ethnic group N generations do online retractable banner marketing, UNO wonderful network creative?
 
Taxi as a "the Hair Wax sector F4" sportsman in talking gossip.

Japanese artist Miura Haruma side clutching hair, while everyone shouting: "You know what? Satoshi Tsumabuki girlfriend!" His words, we have asked who? After all, one of the representatives who are handsome type guy, actually we do not know, a girlfriend, this is the entertainment promotional event.

I saw Satoshi Tsumabuki clutching head, shy replied: "Yes fan from friends ..." While we are all pressed girlfriend's name when he uttered, the face Hengrou bald driver actually turned around and yelled: "I! It's me! I admit it Well! "

Like this does not make sense but KUSO ads dialogue, UNO new listing "FOG BAR hair tyrants" the fashion sportsman White Paper "campaign website, a total of more than 500 articles, so that the original" call out "stop advertising, and more somewhat Taiwan flavor with the story laugh fruit, also attracted nearly 80,000 users participated, at the same time bring nearly 70 million visits in just one month.

Law Lai Lai International Marketing Manager Huang Li-ti, hair tyrants spray the younger target group for these people to do internet marketing, the form can not be too boring, too complex "web reading time, they will have no more than 10 seconds hesitate to leave. " Therefore, UNO network budget in 2010 than in previous years increase 3 times, but also pay more attention to young people haunt the community website, such as Wretch publicity with Yahoo! Canada. Wretch is a lot of people like to share in the album from the camera, showing the self-style, as a pass the UNO-fat rogue listed message is the most suitable.

In order to improve the level of participation of the users, as well as to enhance their memory for commercial advertising, UNO combined television advertising, planning and creative monologue interactive games. Creative monologue most interesting is that each of the users like the role of advertising director, Original Drama, arbitrary, replaced by what you want subtitles, or even rewrite the entire story architecture.

The friends put Satoshi Tsumabuki the original faction decent advertising dialogue, changed the lyrics of the cartoon "SpongeBob SquarePants" full combination of conflicting impressive. Huang Li Ti, the users want Adapted dialogue, must be repeated to see ads, unwittingly increase the impression of goods, which reach their goals.

The stylish sportsman white paper another game "hairstyle trend reports, and analysis of users through simple hair color, face, meeting place, and other options, belongs to that class of sportsman. For the UNO design website of Retractable Banner technology business, Vice Director Xu Hui Wen said, use of friends like to play psychological tests of the properties, the test results with the products carried links, to recommend users should buy what kind of color hair mist, feel more convincing.

Suitable the "beam legislation type" red hair tyrants like boys belonging to personalized Wen Qing Department website also playful recommendations "took a village on Murakami's book", make themselves look more refined. Moreover, Pa use hair the hairstyle trends report next teaching, to help consumers quickly recognize the characteristics of new products.

Worth mentioning is that this test is not unfounded, but with reference to the content of many Japanese hairstyle magazines, books, and even cooperation with Taiwan hair stylist, ask them to provide relevant information, professional image and credibility of the brand adds styling products .

In addition to the campaign website, UNO still Facebook design psychological tests, also invited bloggers to do the trial report, to create a good reputation, to expand the effect of publicity on the Internet to ensure that this group of netizens who love new gadgets can be quicker known hair tyrants listed message.