Brand fan page is always in the Facebook world to attract different users, but the companies it just as a bulletin board in the business? How to take advantage of the latest analytical tools to understand the movements of the fans, or potential customers?
The total number of users on Facebook is about to reach 500 million, for the operators of many fan pages, so many users, how many people shopped their own fan page ? How many people become a fan? Each message seen how many people share too? Many key data are the brand in the process of tracking the operating performance of the fan page, you should pay attention to.
Facebook provides a rather rudimentary reference data in the past, if you are a fan page administrator, you can see the following picture:
Facebook Fan Page Wall will provide direct Post Quality, as well as interactive statistics on the number, tap into it and after you can see further information can be seen by the following figure, your fan page by which countries, gender, age fans, and they interact with every day situations; fans during interactive composition? And track new fans every day, exit Fans:
Facebook also launched the Insights Dashboard tools, fan page operators can learn more about the statistics of the fan page. Provides a very detailed and complete traffic analysis tools like Google Analytics.
From the figure, Facebook Insights Dashboard for three different data sources for analysis includes a website, Facebook application using the Facebook community tools Retractable Banner fan page, which presents the data than the original fan page analysis, more worthy of reference, because the operators can be found in:
- Active users: wrote graffiti wall in response to message to "Like" and visit the page but did not become a fan of the users
- External link (External Referrers): In addition to Facebook, which external links, the site for the brand fan page to attract fans to visit
The - tab Hits (Tab views): operators have done so much beautiful tab, how no one is watching? Click the proportion of the individual tab can learn now from the Dashboard
- The number of multimedia use (Media Consumptions): What a day to put so many photos, videos, nobody is watching? Can also statistics, including how many users are playing a video, how many people have seen photos
- Daily statistics Fans Click Share (Share), The praise (Like) the number, and the number of their response, the number of exposures of each message can also be individual statistics (although currently see the screen does not appear this part of the data, The above is the official reference picture)
With more data, at least for the operators of the fan page has two advantages:
A clearer grasp of the operating performance of the fan page
Help operators to adjust the mode of operation (such as a movie no one, because the movie sucks or copywriting bad?, Or simply do not put out?)
Facebook continued to have advanced features, including developers programmatically API (API Application Programming Interface) to obtain information, to do further analysis. Facebook platform is really getting interesting!