If your brand has official website, online shopping, you need iPhone Applications (Apps) to help you do what? Consumers really need so many communication tools with the brand?
Do not say you did not see this world is changing, not just a technology change changing benefits, as well as my behavior.
iPhone Applications (Apps) can help brand do? If you already have iPhone Retractable Banner Apps, also need to do a Apps for iPad? You do not want to "iPhone and iPad is the screen size is different?" If you have this confusion, let me cite the example of the U.S. apparel brand Gap to help you doubts.
Differences in the hardware of the iPhone and iPad, has a lot specifically discussed, I will not show oneself, that really the two most important difference really is the screen size and can not call these two points, But the light of these two points determines the direction of many acts with policy development.
iPhone is the only smartphone, lightweight and convenient, powerful networking features, and built-in GPS satellite positioning, and consumer use of mobile phones, inherently organic leave the body, such as Shadows habits, coupled with the iPhone features and development, unprecedented applications, such as geographic location services Location Based Service (Note), the mobile phone is more suitable than the Tablet PC, which has nothing to do with the screen size with portability, instant, convenient related.
The brand is, the use of iPhone in the mobile phone sector, one of the best 3.5-inch multi-touch screen, networking capabilities, GPS functions, the development of a dedicated iPhone Apps, so that consumers can use a different form of contact with the brand to reach understanding brand, to enhance the image and even guide to physical stores.
Gap on the iPhone a free LBS applications "loopt" cooperation, starting from June 1, as long as the Gap physical store Check in twice, you can get 75% off deals shopping, this is the guide to the storefront specific practices, an alternative store gift. A shop sign twice you can get a discount
How e-commerce applications in the Apps [http://retractable-banner.us/]?
For a complete commercial behavior, the iPhone service or less the most important "e-commerce" This one, not the iPhone online shopping, but consumers do not have the habit of shopping on the phone. This is not impossible to change, look at the success of the App Store will know, the problem is not on the iPhone, but see catalog shopping "for the iPhone screen is really too small habits out of tune with the consumer .
iPhone vs iPad screen Shuang poor ah!
Imagine you look like Shin Kong Mitsukoshi or IKEA catalog ─ ─ "rely on the sofa with you the most comfortable position through the pages. Paper catalog to your casual, but no way to get your immediate shopping; iPhone allows you to zoom in and out, want to know the details can also be connected to the Internet catalog, but compared with the paper is less a "glance convenience. Do not underestimate this blindly, sometimes is this indescribable feeling, became Could the key to success.
Above, the computers are done, just that you will hold a hot notebook lying on the sofa shopping? Gap A4 Size Catalog replaced by fine iPad App how? Watch the video:
iPad between product between the computer and cell phone, apply in a leisurely shopping areas, just good. Have read the "normal" catalog of cool feeling, another rich multimedia information, the most important thing is' addicted to shopping? One click on the line ".
The official website Makeovers enough thematic operations poly popularity
iPhone vs. iPad different strategy, positioning applications. Gap iPad Apps is not the contents of the entire official website optimization into the iPad, but focused on the product of a series of "Gap 1969" introduction, focusing on online shopping environment friendly. As for the iPhone Apps "StyleMixer" is no practical tool that allows you to simulate a variety of the Gap clothing with up feeling a network by this tool allows you to create a shopping list of the Gap to the entity holding the discount earned from loopt The storefront consumption.
The StyleMixer you freedom of combinations
Gap is such a division of labor:
Official website ─ ─ entrance of the entire corporate brand, the most formal and complete information
IPhone Apps ─ practical tools, brand communication, and guidance to the entity
iPad Apps ─ electronic catalog and online shopping
Having said so much parallel the iPad is still unknown when to buy, and Global so far, but also "sold 3 million iPads to Taiwan, the official website + iPhone + iPad will probably spend the brand flexor can number, it may not necessarily need the iPad to do a good job of e-commerce, but also do not need the first to comment casually they get hold of the application to the occasion. The brand is focused on clear division of labor, development and behavior of the various tools to change the trend, so the time is coming that day, can do better than the others better.
Note: When consumers go on the road and found a restaurant, interesting sights, you can immediately pick up the iPhone Check-in response told the world about it, let us know your reviews of this place, and shown on the map " a visit to this "correct position; When you are shopping at a distance of a" Starbucks "500 meters range, you receive a" Starbucks this buy one get one free "promotion message