In the Red Sea in an Internet shopping, how to play their own name? See the PayEasy how to seize the customer's mental fortitude and sell to make a success with sales?
In the channel marketing brains lectures combat classes, invited to PayEasy project assistant manager single Corning lecturer invited to share PayEasy virtual path opportunities ", from virtual to physical channel integration of business strategy and marketing tactics: http://retractable-banner-stands.com/
Single-Corning first quoted the statistics of the Institute for Information Industry, Taiwan's online shopping market in overall turnover in 2009 exceeded 300 billion yuan, more than 30% year-on-year growth rate for four consecutive years, online shopping market in the future growth potential should not be underestimated.
Internet shopping is still facing several challenges, such as the consumers over the age of 45, the low proportion of online shopping. Single-Corning mentioned the InsightXplorer market research, in groups of 25-34 years, nearly 50% of the proportion of the online shopping experience; However, in the population over the age of 45, the ratio plunged to online shopping 10% to 15%, consumer groups and ages, the consumption ability, but the physical channel was still the main shopping. Therefore, to attract these consumers shop online, is bound to be towards the integrated development of virtual and physical paths.