Real-time interactive audio and video features rich multimedia (Rich Media), a popular new model is the global Internet advertising. But how to evaluate the effectiveness analysis and making it clear and easy to understand? To listen eyeblaster Internet advertising application platform how to say?
Digital media in 2010 continued to rise in demand, Internet marketing is still advertising the main favorites, intention to use more than 5 percent, according to the Institute for Information Industry "2009 business owners advertising needs survey" mobile advertising The growth rate is as high as 14.3%.
Click-through rate is getting lower and lower rich multimedia era
Internet advertising as the bandwidth, and Internet users tired of the traditional retractable banner image file, agencies and advertisers are craving a more effective Internet advertising model. When traditional banner ad click-through rate (CTR) fell sharply to 0.04% types of Internet advertising is facing changes to non-trend, but a necessary change.